THE HOUSE ON THE ROCK IS A FAMOUS, HIGHLY ECCENTRIC ARCHITECTURAL MARVEL AND ROADSIDE TOURIST ATTRACTION LOCATED IN SPRING GREEN, WISCONSIN. ORIGINALLY OPENED IN 1960 BY A MAN NAMED ALEX JORDAN JR., IT SITS ATOP A 60-FOOT CHIMNEY ROCK AND HAS GROWN INTO A MASSIVE LABYRINTH OF THEMED ROOMS, COLOSSAL AUTOMATED MUSIC MACHINES, AND MIND-BOGGLING, SURREAL COLLECTIONS.